Where’s the Focus?

“Focus your message on the customer, not just your product” is Marketing 101.

And yet…

How many B2B websites, sales decks, and social posts are all about the company, its products, its values?

Why the disconnect?

Maybe it’s because we spend most of our time talking to each other about our own world—our company, our products, our values…

And not enough time talking about the customer’s world, and what that world really looks like.

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