I’m so happy to share that I’ve joined Team 201 as Senior Content Director.
As part of the team, I’ll be helping to scale our client content projects across different areas of the marketing function, including creating performance and paid programs for CRO, driving thought leadership, and developing customer-focused strategic narratives.
About Team 201
One challenge many B2B tech/SaaS CMOs face is figuring out how to scale their marketing program for the next stage of the business’s growth.
They have “big company” expectations around how to operationalize their marketing programs, solve challenging problems, and execute campaigns.
But they have startup resources.
Team 201 acts as an extension of our clients’ teams, complementing their internal resources and bringing that bigger company thinking — while still being scrappy and able to jump in on a number of marketing activities.