Get the Messaging Right, and the Rest Falls Into Place

Your company’s core messaging—the specific value props, selling points, hooks, and benefits you focus on in order to attract your ideal customers—is the single most important piece of the marketing puzzle.

But cracking that messaging code isn’t easy.

When you try to be all things to all people, you end up with a generic, company-focused brand that fails to connect with buyers in a meaningful way.

To cut through the competitive noise and truly resonate with your target audience, you need to align on the right “red thread,” the sweet spot between your company’s unique strengths and the needs of your ideal customers.

Create Clear, Compelling, and Obsessively Customer-Focused Messaging

I help B2B brands ensure that their marketing and sales messaging is always on target.

Step 1: Strategy Consulting

Together, we’ll identify your company’s core strengths, develop a positioning strategy around your unique competitive advantage, and craft a customer-focused brand story.

Step 2: Copywriting

I’ll write a master offer template based on that brand story—including headlines, hooks, and body copy—that can be used for website landing pages, prospecting emails, and other marketing and sales collateral.

Strategy consulting and copywriting projects start at $9,500 for a 6-week engagement. To get started, contact me to schedule a 60-minute messaging strategy consulting session ($250) to discuss your company’s current positioning and messaging.

Note: Consulting/copywriting is available to clients in the U.S. and Canada.

My Background

For over 20 years, I’ve been helping companies create obsessively customer-focused marketing messaging and content.

Recent corporate and agency clients include:

Team 201 (team201.io)
DialSource/Conquer (conquer.io)
Gong (gong.io)
FastSpring (fastspring.com)
FreeAgent CRM (freeagentcrm.com)
Plethora (plethora.com)
Industry Dive Brand Studio (industrydive.com)
MBO Partners (mbopartners.com)
Field Nation (fieldnation.com)
FreshSparks (freshsparks.com)
Dale Carnegie Training (dalecarnegie.com)
Western Growers Association (wga.com)
ASIS International (asisonline.org)