When everybody knows who Microsoft is, the challenge isn’t “how do we sell the brand?”
Continue reading “Service as the Solution”Ep 18 — Bridging the Information Gap
Today I connected with Ashish Tiwari, manager, Global Business Development at CocoonIT Services.
Continue reading “Ep 18 — Bridging the Information Gap”Constraints and Creativity
Want to boost your creativity? Maybe you need to apply some new constraints.
Continue reading “Constraints and Creativity”A Virtual Event Success Story
How do you build an audience with a community that doesn’t really understand what you do?
Continue reading “A Virtual Event Success Story”Modern Field Marketing
What specific problems do field marketers solve?
Continue reading “Modern Field Marketing”Ep 17 — Following Best Practices vs Creating Your Own Playbook
Today I connected with Nick Bennett, director of Field Marketing at Logz.io.
Continue reading “Ep 17 — Following Best Practices vs Creating Your Own Playbook”Pivoting Your Content
An effective content strategy always starts with understanding the needs of your customers—even when those needs change overnight.
Continue reading “Pivoting Your Content”Creative Video Outreach
What difference can a personalized video make?
Continue reading “Creative Video Outreach”Ep 16 — Creative Video Outreach
Today I connected with Haylee Taylor, account executive at ClozeLoop.
Continue reading “Ep 16 — Creative Video Outreach”Amplifying Your Creative Impact
How can you amplify your creative impact?
Continue reading “Amplifying Your Creative Impact”