When I say narrow niche, what I mean is a company that is very specific and intentional about the service or product that they create, and the customers that they serve.
A generalist, on the other hand, is a company that offers a product or service that’s pretty similar to others in the market, and/or they have a broadly defined type of customer that they’re targeting.
Let’s compare two hypothetical examples to provide a little context for this.
Continue reading “Should We Focus on a Narrow Niche, or Should We Be Generalists?”