B2B content marketing is broken.
It used to be about educating prospects. Helping them solve tough business problems, make better decisions, and achieve their most important goals.
But at some point, content strategy stopped being about delivering value or earning trust. Instead, many companies shifted to gaming search results and social algorithms by flooding the internet with generic articles, videos, and posts.
As a result, content itself no longer has any actual value.
Your ideal customers aren’t just looking for more videos to watch, articles to read, or LinkedIn posts to scroll through. They want highly relevant, actionable insights that they can’t easily find anywhere else.
Turning content back into a true growth engine isn’t about chasing every new marketing trend or checking off boxes on an endless to-do list.
It’s about figuring out better ways to reach the right prospects with the right insights at the right time.
And that starts with seeing the world from your ideal prospect’s point of view. Telling a story that focuses on them as the hero. And showing them exactly how to get from where they are today to where they want to be tomorrow.
Define the specific types of customers who are the best fit for your company’s unique competitive strengths.
Attract quality inbound leads by engaging the types of prospects most likely to become high-value customers.
Cut through the noise by focusing on the specific challenges and outcomes your ideal prospects care about most.
Produce full-funnel, targeted content including articles, guides, podcasts, videos, webinars, case studies, sales collateral, landing pages, emails, and social media posts.
Create systems and workflows that take advantage of leverage points and focus on the areas of highest impact.
Develop targeted strategic narratives, ideal customer personas, buyer’s journey frameworks, and editorial calendars to maximize consistency across campaigns and eliminate wasted effort.
As a marketing strategist and copywriter, I’ve worked with a wide range of clients throughout my career, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
We’ll explore how I can help you fine-tune your company’s content marketing strategy and uncover the gaps that may be stopping you from attracting more of your ideal prospects. (Available in the US only.)
marcusschaller.com 