Own Your Topic

My guest on today’s episode is Kathleen Booth, chief marketing officer at clean.io.

You’ll learn:

  • How Marketing and Sales teams can align around top of funnel content.
  • How to build out a pillar/topic cluster content strategy that focuses on the high level categories you want to be found for.
  • The fastest content-based path to revenue.
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Do Better Long-Form, and More Short-Form

Sometimes you need to step back — way, way back — and look at your content from a completely different perspective.

The best content marketers are able to take a fresh look at their content and find different ways of seeing it. Of approaching it. Of presenting it.

Continue reading “Do Better Long-Form, and More Short-Form”

Create Content Like a Rock Star (Literally)

Are you milking every piece of long-form content for everything it’s worth?

If not, you might want to start thinking like a rock star. And no, I don’t mean “rock star” as in “we’re looking for a rock star content marketer to join our team.” (Remember when everyone wanted to hire ninjas?)

Continue reading “Create Content Like a Rock Star (Literally)”