Find and Fix the Blind Spots That Stop You From Seeing the Best Solutions to Your Most Challenging Marketing Problems
Marketers are under more pressure to perform than ever before.
Every one of us is expected to produce consistent and quantifiable results that lead directly to sales volume and revenue. Everything is measured. Everything is reported. We can’t get by with fuzzy metrics and subjective opinions about success.
We need to deliver. Every single day.
The most successful among us didn’t get that way by following a generic, color by numbers approach. Sticking to the same routine of simply executing a set of established best practices. By just doing what we’ve always done and expecting to keep getting the same results.
To create real impact, real change, we need to go way beyond what we already KNOW how to do. We need to be able to diagnose and solve the types of marketing problems that don’t have easy, ready-made solutions.
And your ability to do that doesn’t come down to your experience, or your talent, or your degree. It comes down to your ability to see.
The best marketers, the ones who constantly set new standards for what’s possible in our profession, get that way because they know how to push past the automatic answers. To challenge their assumptions rather than just confirm their pre-existing beliefs.
They know how to find and fix the blind spots that stop them from seeing the best solutions to their most challenging marketing problems.
In this course, you’re going to learn a simple, repeatable process for finding and fixing those blind spots.
What am I not seeing? What blind spots are standing between me and the types of ideas and solutions that I KNOW I’m capable of creating?
What are those blind spots costing me in my career and my life’s work? What are they costing my company?
What would I be able to achieve for my organization if I knew exactly how to find and fix those blind spots—if I were able to consistently discover the types of solutions that others can’t even see?
What You’ll Learn
Together, we’re going to go step-by-step through this process to solve an urgent marketing problem that you’re facing RIGHT NOW. One that you absolutely must fix, but just haven’t figured out how to crack yet. And we’re not going to just talk about problem solving in terms of theory and hypotheticals. We’re going to come up with real solutions to a challenge that’s having a significant impact on your organization’s sales volume and revenue.
In part one, we’ll explore why we all have blind spots that prevent us from solving really tough marketing problems. How even those of us with decades of experience can easily get stuck in single, limited problem frames that lock us into a narrow range of solutions.
In part two, you’ll learn how to quickly reframe problems in a way that completely shifts your perspective, cutting right past the blind spots that keep all of us from reaching our creative potential.
And in part three, we’re going to tackle that big, hairy, urgent marketing problem that you’re facing right now. Once we’re done with that, you’ll be able to repeat the process for the next big challenge, and then the next.
Chapter 1: Your Brain
Why more expertise and experience actually makes it harder for us to solve our most urgent, challenging problems.
Chapter 2: Patterning
Why jumping into answer mode keeps us trapped using the same old and tired solutions.
Chapter 3: Stuck in Frame
Why we often don’t even notice how a problem is framed, causing us to view it from a narrow perspective.
Chapter 4: Don’t Challenge Assumptions
Why getting stuck in our beliefs and biases makes us see things that aren’t actually there, and impose meaning based on our own experience.
Chapter 5: Fear
Why our fear of failure blocks us off from the insights that lead to better solutions and ideas.
Chapter 6: Process
Why our default creative process can limit our ability to come up with the best solution.
Chapter 7: What is Reframing?
How reframing a problem can make it much easier to see radically better solutions.
Chapter 8-12: The Reframing Process
How to reframe your most challenging problems in a way that gets you better outcomes—and a better return on your time and energy.