Today I connected with Cassidy Shield, VP of Marketing—and reconnected with Katherine Martin, demand generation manager at Narrative Science.
Continue reading “Ep 30 — Solving Problems With Data Storytelling Part 2”Ep 29 — Launching a B2B Podcast
Today I connected with Logan Lyles, VP of customer experience at Sweet Fish Media.
Continue reading “Ep 29 — Launching a B2B Podcast”Marketing is a Long-Term Game
Is there a mismatch between your perspective on marketing, and the expectations of your leadership team?
Continue reading “Marketing is a Long-Term Game”Ep 28 — Inspiration, Ideas, and Action
Today I connected with Gregor Noltes, growth lead at Aimforthemoon.
Continue reading “Ep 28 — Inspiration, Ideas, and Action”What’s Your Story?
How do you pivot from a sales focused company to a marketing AND sales focused company?
Continue reading “What’s Your Story?”Ep 27 — Your Marketing Story
Today I connected with Mark Evans, B2B and SaaS fractional CMO.
Continue reading “Ep 27 — Your Marketing Story”Marketing is About Solving Hard Problems
Marketers are under more pressure to perform than at any time in the history of the profession.
Continue reading “Marketing is About Solving Hard Problems”Leveraging Freelancers
How do you build a marketing system from the ground up—when you’re the only full-time marketer in the company?
Continue reading “Leveraging Freelancers”Ep 26 — Scaling Your Marketing Productivity
Today I connected with Jay Desai, head of growth at Trend.
Continue reading “Ep 26 — Scaling Your Marketing Productivity”The Shiny/Authenticity Inversion
Which works better…
Highly produced, scripted video content?
Or low-production, unscripted video content?
Continue reading “The Shiny/Authenticity Inversion”