Persuasive messaging isn’t about adding “more.” More value props, more benefits, more data, more content, more social posts—more noise.
Continue reading “The Misguided “More” Strategy”Do They “Get” It?
“People don’t buy the best products, they buy the products they can understand the fastest.” Donald Miller
And the product messaging they understand the fastest is always about them.
Continue reading “Do They “Get” It?”3 Steps to Bad Messaging
3 steps to creating really bad marketing collateral that nobody reads:
Continue reading “3 Steps to Bad Messaging”Make the Hard Decisions First
An effective messaging strategy starts with making the hard decisions.
Continue reading “Make the Hard Decisions First”Where’s the Focus?
“Focus your message on the customer, not just your product” is Marketing 101.
And yet…
Continue reading “Where’s the Focus?”Mixed Messages
If Marketing, Sales, Product, and the CEO all think your messaging should focus on a different thing, the solution isn’t to just combine them together so that everyone’s perspective is included.
Continue reading “Mixed Messages”Aligning on Messaging
Coming up with compelling messaging is always a team effort. You might start with a sense of what will best resonate with your ideal customers.
Continue reading “Aligning on Messaging”Good Momentum Vs Bad Momentum
Bad Momentum = Trying to ride every wave.
And getting overwhelmed by one crushing wave (problem) after another.
Continue reading “Good Momentum Vs Bad Momentum”Start by Stopping
To solve really hard problems, you need to see clearly. You can’t have a lot of internal and external noise getting in the way.
Continue reading “Start by Stopping”Putting Your Best Ideas into Action
What’s your process for putting your best ideas into action?
Continue reading “Putting Your Best Ideas into Action”
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