Hi, I’m Marcus…

For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.

Back in the mid-nineties, I rolled the dice on entrepreneurship and started my first business as a personal fitness trainer.

The problem was, I wasn’t sure how to attract the right types of clients.

I understood the core principles of sales and marketing, but still wasted precious time (and way too much money) on tactics that just weren’t a good fit for me or my business.

It wasn’t until I started to question outdated “best practices” that things began to change. I learned how to position my business in a way that was designed around my strengths, driving purpose, and the types of customer problems that I cared about most.

Here’s the twist—I soon realized that I enjoyed marketing much more than working in fitness.

So I shuttered my personal training business and started leading group workshops in NYC, helped coaching clients create targeted strategies and messaging, and even wrote a book for McGraw-Hill.

My career soon evolved to include content/messaging strategy and copywriting services for clients like:

Today, my primary focus is working with B2B marketing teams to create targeted content strategies, helping grow revenue by reaching the right prospects with the right insights at the right time.