Stand Out as the Obvious Choice to Your Ideal Prospects
Marcus Schaller | Fractional Marketing Director
Targeted B2B Marketing Strategy, Messaging, and Content for Founder-Led Companies
To drive more sales and revenue, your marketing has to:
1) Immediately start earning your ideal prospects’ trust and interest.
2) Build on that connection by clearly demonstrating why your company is the best fit for their unique needs.
But in order to quickly earn trust and move prospects to take the next step, your marketing needs to tell the right story. One that focuses on them and their unique goals, beliefs, and challenges.
Your company’s story only comes in once you’ve clearly demonstrated that you understand your ideal prospects better than anyone else.
The problem is that too many B2B companies make the story all about themselves, losing their best potential prospects before they ever get the chance to start building a relationship.
In order to tell a story that actually matters to the people you want to serve, you first need to see things from a completely different perspective. That means pulling back and looking at your marketing’s core messaging from your ideal prospects’ point-of-view.
The better you’re able to see things from their perspective, the easier it will be to turn your marketing into a true growth engine.
Together we’ll create clear, concise, and persuasive B2B marketing by:
Defining Your Ideal Prospects
The specific types of customers and clients that are the best fit for your company’s particular competitive strengths.
Understanding Their Unique Story
The nuances of your ideal prospects’ most important goals, beliefs, and challenges.
Capturing Your “Big Idea”
A bold, mission-driven claim about your prospects’ challenges and how to best solve them.
Prioritizing Your Most Valuable Solutions
The products and services that create the most impact for your ideal prospects as well as open the door to future sales opportunities.
Mapping Out the Most Effective Process
The messaging, content, campaigns, and systems that will move more of your ideal prospects through the buyer’s journey, boost conversion rates, and increase lifetime customer value.
For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.
As a fractional marketing director and freelance copywriter, I’ve worked with a wide range of clients throughout my career, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
Start Here
Schedule Your Free 60-Minute Marketing Strategy Call
We’ll explore ways to fine-tune your company’s messaging and uncover the gaps that may be stopping you from attracting more of your ideal prospects. (Available in the US and Canada.)
marcusschaller.com 