Targeted B2B Marketing Strategy and Messaging
Successful marketing isn’t about constantly adding “more.” It’s about doing the right thing at the right time.
I help corporate training, professional services, and other B2B companies:
- Focus on the 20% of strategies and tactics that deliver over 80% of the impact.
- Spend less time on marketing and more time working with their ideal clients.
- Create targeted messaging that makes them stand out as the obvious choice to their ideal prospects.
Strategy
Spend Less Time on Marketing and More Time Working With Your Ideal Clients
Too many B2B leaders and teams overwhelm themselves with complicated marketing strategies, disjointed tactics, and endless to-do lists.
Constantly adding more, but accomplishing far less.
With so many moving parts to keep up with, the most important and impactful marketing activities end up falling through the cracks, leaving companies struggling to engage the right prospects and drive predictable sales growth.
To consistently attract your ideal clients, you need to stop chasing “more” and focus on the 20% of actions that will deliver over 80% of the impact.
I’ll help you spend less time on marketing and more time working with your ideal clients.
Together we’ll:
- Uncover and fix the marketing bottlenecks that are holding you back.
- Double down on the marketing activities that are already producing your best results.
- Design a flexible, manageable marketing plan that focuses on the strategies, tactics, and activities that have the greatest impact.
Messaging
Stand Out as the Obvious Choice to Your Ideal Prospects
To drive more sales and revenue, your messaging has to quickly earn your ideal prospects’ trust and clearly demonstrate why your solution is the best fit for their unique needs.
The problem is that too many B2B companies make the story all about themselves, losing their best potential prospects before they ever get the chance to start building a relationship.
In order to quickly earn trust and move buyers to take the next step, you need to tell the right story. One that focuses on them and their unique goals, beliefs, and challenges.
The better you’re able to see things from their perspective, the easier it will be to create messaging that truly matters to the people you want to serve.
I’ll help you craft targeted messaging that makes you stand out as the obvious choice to your ideal prospects.
Together we’ll:
- Define the specific types of clients who are the best fit for your company’s particular competitive strengths.
- Develop a core strategy document to help guide future copywriting decisions and keep your marketing message on target.
- Map out a messaging, offer, and campaign plan to move more prospects through the buyer’s journey, boost conversion rates, and increase lifetime customer value.
Start Here
Schedule Your Free 60-Minute Marketing Strategy Call
We’ll explore ways to fine-tune your company’s marketing and messaging approach, and uncover the gaps that may be stopping you from attracting more of your ideal prospects. (Available in the US and Canada.)
For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.
As a fractional marketing director, advisor, and messaging strategist, I’ve worked with a wide range of clients throughout my career, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
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