Category: Messaging Strategy

Persuasive messaging isn’t about adding “more.” More value props, more benefits, more data, more content, more social posts—more noise.

Continue reading “The Misguided “More” Strategy”

“People don’t buy the best products, they buy the products they can understand the fastest.” Donald Miller

And the product messaging they understand the fastest is always about them.

Continue reading “Do They “Get” It?”

3 steps to creating really bad marketing collateral that nobody reads:

Continue reading “3 Steps to Bad Messaging”

An effective messaging strategy starts with making the hard decisions.

Continue reading “Make the Hard Decisions First”

“Focus your message on the customer, not just your product” is Marketing 101.

And yet…

Continue reading “Where’s the Focus?”

If Marketing, Sales, Product, and the CEO all think your messaging should focus on a different thing, the solution isn’t to just combine them together so that everyone’s perspective is included.

Continue reading “Mixed Messages”

Coming up with compelling messaging is always a team effort. You might start with a sense of what will best resonate with your ideal customers.

Continue reading “Aligning on Messaging”