Does your content provide practical, actionable advice? Does it help your audience overcome their most immediate, top-of-mind challenges?
Or does it focus more on big picture, strategic thought leadership? Insights that focus on their long-term goals, but may not be addressing their most urgent needs?
Continue reading “Actionable Advice vs Strategic Thought Leadership”
How much of your marketing messaging is about the bells and whistles of your product, vs speaking to the specific challenges your ideal customers struggle with?
Solution-centric (your product)?
Problem-centric (your customers’ world)?
Continue reading “Solution-Centric, or Problem-Centric?”
Consistently creating great content for a single, well-defined audience isn’t easy.
But how do you create great content for multiple audiences at once?
Continue reading “Engaging Multiple Audiences”
How important is relationship building when it comes to selling high-end B2B products and services?
Aden Nepom joined me on Building Your Unique Training Brand (link in the comments) to talk about why relationships are so critical to engaging with corporate training and coaching clients.
Continue reading “Relationships and B2B”
Growing your network is great. But how much energy are you putting into nurturing your existing network?
Stephen Shapiro shares why he switched his focus to deepening existing relationships, and how that shift has impacted his business.
Continue reading “Nurture Your Network”
Customers won’t always automatically “get” your innovative approach or product. You need to create context first. A way for people to clearly see how your new solution solves their old problem.
Continue reading “Marketing an Innovative Training Solution”
The clearer you get about your target audience and market, the easier it will be for your sales team to focus on the right opportunities.
Seems pretty straightforward, right?
Continue reading “Broad vs Focused Outreach”
How generous are you with your insights and solutions?
For many training companies, the thought of giving away their knowledge feels a bit counterintuitive.
Continue reading “Serving Over Selling”
What if instead of agonizing over every marketing decision…
You simply treat them like experiments?
Continue reading “Everything’s an Experiment”
Excited to launch my new podcast series for training industry leaders, marketers, and sales teams looking for better ways to engage corporate L&D buyers.
And even more excited to have had Stephen Shapiro as my first guest!
Continue reading “Keep Innovating”