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The Misguided “More” Strategy

Persuasive messaging isn’t about adding “more.” More value props, more benefits, more data, more content, more social posts—more noise.

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Author Marcus SchallerPosted on May 13, 2022May 13, 2022Categories Messaging StrategyLeave a comment on The Misguided “More” Strategy

Do They “Get” It?

“People don’t buy the best products, they buy the products they can understand the fastest.” Donald Miller

And the product messaging they understand the fastest is always about them.

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Author Marcus SchallerPosted on May 12, 2022Categories Messaging StrategyLeave a comment on Do They “Get” It?

3 Steps to Bad Messaging

3 steps to creating really bad marketing collateral that nobody reads:

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Author Marcus SchallerPosted on May 11, 2022May 11, 2022Categories Messaging StrategyLeave a comment on 3 Steps to Bad Messaging

Make the Hard Decisions First

An effective messaging strategy starts with making the hard decisions.

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Author Marcus SchallerPosted on April 27, 2022Categories Messaging StrategyLeave a comment on Make the Hard Decisions First

Where’s the Focus?

“Focus your message on the customer, not just your product” is Marketing 101.

And yet…

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Author Marcus SchallerPosted on April 19, 2022Categories Messaging StrategyLeave a comment on Where’s the Focus?

Mixed Messages

If Marketing, Sales, Product, and the CEO all think your messaging should focus on a different thing, the solution isn’t to just combine them together so that everyone’s perspective is included.

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Author Marcus SchallerPosted on April 13, 2022Categories Messaging StrategyLeave a comment on Mixed Messages

Aligning on Messaging

Coming up with compelling messaging is always a team effort. You might start with a sense of what will best resonate with your ideal customers.

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Author Marcus SchallerPosted on April 11, 2022Categories Messaging StrategyLeave a comment on Aligning on Messaging

Good Momentum Vs Bad Momentum

Bad Momentum = Trying to ride every wave.

And getting overwhelmed by one crushing wave (problem) after another.

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Author Marcus SchallerPosted on March 29, 2022March 29, 2022Categories Problem SolvingLeave a comment on Good Momentum Vs Bad Momentum

Start by Stopping

To solve really hard problems, you need to see clearly. You can’t have a lot of internal and external noise getting in the way.

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Author Marcus SchallerPosted on March 28, 2022Categories Problem SolvingLeave a comment on Start by Stopping

Putting Your Best Ideas into Action

What’s your process for putting your best ideas into action?

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Author Marcus SchallerPosted on March 25, 2022Categories Problem SolvingLeave a comment on Putting Your Best Ideas into Action

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