A story about how uncovering our blind spots can help us solve even the most seemingly impossible problems.
Continue reading “Ep 8 — How a Simple Reframe Brought Down the Mob”Author: Marcus Schaller
Ep 7 — Effort vs Progress
It’s easy to assume that the bigger the marketing challenge, the harder the struggle to find the best solution.
What if innovation wasn’t about trying harder or putting in more time, but finding just the right balance between work and rest?
Continue reading “Ep 7 — Effort vs Progress”Ep 6—“Why Are We Doing This?”
Does following marketing best practices actually make us less competitive? If everyone else is doing the same thing, following the same path, is it possible that any advantage a particular strategy or tactic may have offered is now lost?
Continue reading “Ep 6—“Why Are We Doing This?””Ep 5—What’s Your Snail Problem?
A story about snails, ducks, and what two people with a big dream can teach us about overcoming tough marketing challenges.
Continue reading “Ep 5—What’s Your Snail Problem?”Ep 4—“This Won’t Work”
Think about the little voice that whispers all those reasons why you’ll fail.
How has that voice affected your ability to solve big marketing problems, to push yourself to the absolute limit of your intellectual and creative potential?
Continue reading “Ep 4—“This Won’t Work””Ep 3—Are We Playing by Marketing Rules That Don’t Even Exist Anymore?
Randomness plays a much larger role in our success than we might like to think. And that’s for one simple reason: marketing is about people, and people are unpredictable.
As marketers, are we trying to be right about what should work? Or are we trying to learn what actually works?
Continue reading “Ep 3—Are We Playing by Marketing Rules That Don’t Even Exist Anymore?”Ep 2—What Does it Mean to Be a Marketing Expert?
What if it’s not someone who knows all the answers, but instead knows the right questions? That can dive deep enough into a problem to see the best solution, and understand it at a level that a non-expert can’t.
Continue reading “Ep 2—What Does it Mean to Be a Marketing Expert?”Ep 1—Does Expertise Actually Make Us Less Creative?
We assume that being an expert makes it easier to come up with innovative solutions to challenging marketing problems. But what if all that knowledge and experience actually makes it harder to see the best solutions?
Continue reading “Ep 1—Does Expertise Actually Make Us Less Creative?”See the Solution
Welcome to the See the Solution Podcast
This podcast has one purpose: to help marketers like yourself find and fix the blind spots that stop you from seeing the best solutions to your most challenging marketing problems.
In the upcoming episodes, you’re going to learn simple strategies for finding and fixing those blind spots.
I hope that you’ll join me. Subscribe today by visiting marcusschaller.com/podcast.
Why Marketers Often Miss the Best Solutions to Their Most Challenging Problems
Think about a really tough marketing challenge that you’re currently facing. Something that you absolutely must fix, but you just haven’t figured out how to crack yet.
Continue reading “Why Marketers Often Miss the Best Solutions to Their Most Challenging Problems”