Marcus Schaller

Actionable Advice vs Strategic Thought Leadership

Does your content provide practical, actionable advice? Does it help your audience overcome their most immediate, top-of-mind challenges?

Or does it focus more on big picture, strategic thought leadership? Insights that focus on their long-term goals, but may not be addressing their most urgent needs?

Solution-Centric, or Problem-Centric?

How much of your marketing messaging is about the bells and whistles of your product, vs speaking to the specific challenges your ideal customers struggle with?

Solution-centric (your product)?

or…

Problem-centric (your customers’ world)?

Engaging Multiple Audiences

Consistently creating great content for a single, well-defined audience isn’t easy.

But how do you create great content for multiple audiences at once?

Relationships and B2B

How important is relationship building when it comes to selling high-end B2B products and services?

Aden Nepom joined me on Building Your Unique Training Brand (link in the comments) to talk about why relationships are so critical to engaging with corporate training and coaching clients.

Nurture Your Network

Growing your network is great. But how much energy are you putting into nurturing your existing network?

Stephen Shapiro shares why he switched his focus to deepening existing relationships, and how that shift has impacted his business.

Marketing an Innovative Training Solution

Customers won’t always automatically “get” your innovative approach or product. You need to create context first. A way for people to clearly see how your new solution solves their old problem.