Marcus Schaller

Optimize for Learning

Being able to create great content with a small marketing team isn’t easy. You have to get really good at getting more done with fewer resources.

So when you’re just starting out with a new company or a new initiative, how can you quickly build momentum when you’re strapped for time and budget?

Content Marketing for Small Teams

If you’re leading a small marketing team (or you ARE the marketing team), keeping up with a bunch of complicated content plays is nearly impossible.

Focus on a Single Channel

Is your marketing team super small (or just one person)?

When you’re trying to do everything on your own, how do you find the time to keep up a meaningful presence on multiple social media channels?

Maybe the right answer is — you don’t.

Do Better Long-Form, and More Short-Form

Sometimes you need to step back — way, way back — and look at your content from a completely different perspective.

The best content marketers are able to take a fresh look at their content and find different ways of seeing it. Of approaching it. Of presenting it.

Create Content Like a Rock Star (Literally)

Are you milking every piece of long-form content for everything it’s worth?

If not, you might want to start thinking like a rock star. And no, I don’t mean “rock star” as in “we’re looking for a rock star content marketer to join our team.” (Remember when everyone wanted to hire ninjas?)

Get More Value From Your Long-Form Content

Is your gated ebook, podcast episode, or hour-long webinar really the best way to capture your audience’s attention?

Start With Quantity, But Aim for Quality

Volume isn’t the biggest driver of content marketing success.

It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.

3 Systems Every Content Strategy Must Have

Effective content marketing doesn’t have to be complex.

What Not to Do When Your Content Idea Tanks

Your content idea tanked.

Now what?

Here’s what NOT to do…

Sunk (Content) Cost Fallacy

What’s the worst reason to keep investing in a content marketing strategy?

Because “we’ve already put so much time/money/effort into it.”

You’ve succumbed to the sunk cost fallacy…