Make the Hard Decisions First

An effective messaging strategy starts with making the hard decisions.

Before you worry about headlines, tag lines, hooks, and CTA’s, you need to decide on which problem your company or product is best positioned to solve and the types of customers you’re best positioned to solve that problem for.

When you skip the hard decisions, your messaging will be guided by your own preferences, rather than the preferences of those who matter most— your ideal customers.

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