Volume isn’t the biggest driver of content marketing success.
It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.
I recently spoke with Stewart Hillhouse about the quantity vs quality debate.
According to Stewart, there is something to be said for consistency. But quality really does make the difference in a lot of cases.
Early on, you want to be experimenting. You want to start with quantity so you can learn what counts as quality.