Category Archives: Videos

Being able to create great content with a small marketing team isn’t easy. You have to get really good at getting more done with fewer resources. So when you’re just starting out with a new company or a new initiative, how can you quickly build momentum when you’re strapped for time and budget?

Is your marketing team super small (or just one person)? When you’re trying to do everything on your own, how do you find the time to keep up a meaningful presence on multiple social media channels? Maybe the right answer is — you don’t.

Sometimes you need to step back — way, way back — and look at your content from a completely different perspective. The best content marketers are able to take a fresh look at their content and find different ways of seeing it. Of approaching it. Of presenting it.

Are you milking every piece of long-form content for everything it’s worth? If not, you might want to start thinking like a rock star. And no, I don’t mean “rock star” as in “we’re looking for a rock star content marketer to join our team.” (Remember when everyone wanted to hire ninjas?)

Is your gated ebook, podcast episode, or hour-long webinar really the best way to capture your audience’s attention?

Volume isn’t the biggest driver of content marketing success. It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.

Is there a mismatch between your perspective on marketing, and the expectations of your leadership team?

How do you pivot from a sales focused company to a marketing AND sales focused company?

Marketers are under more pressure to perform than at any time in the history of the profession.