Is there a mismatch between your perspective on marketing, and the expectations of your leadership team?
Continue reading “Marketing is a Long-Term Game”Category: Videos
What’s Your Story?
How do you pivot from a sales focused company to a marketing AND sales focused company?
Continue reading “What’s Your Story?”Marketing is About Solving Hard Problems
Marketers are under more pressure to perform than at any time in the history of the profession.
Continue reading “Marketing is About Solving Hard Problems”Leveraging Freelancers
How do you build a marketing system from the ground up—when you’re the only full-time marketer in the company?
Continue reading “Leveraging Freelancers”The Shiny/Authenticity Inversion
Which works better…
Highly produced, scripted video content?
Or low-production, unscripted video content?
Continue reading “The Shiny/Authenticity Inversion”Test, Test, Test!
There’s an advantage to being small and scrappy!
Continue reading “Test, Test, Test!”Virtual Events & Community
Why do people go to conferences?
Continue reading “Virtual Events & Community”Telling a Complex Story
Sometimes being unique can be a challenge.
Continue reading “Telling a Complex Story”Using Video for the First Time
Some marketing and sales teams just need a little nudge to get them to experiment with one-on-one video.
Continue reading “Using Video for the First Time”Anti-Creativity Bias
Why is it so hard to get people to consider new solutions and ideas?
Continue reading “Anti-Creativity Bias”