Is your gated ebook, podcast episode, or hour-long webinar really the best way to capture your audience’s attention?
Instead, the best purpose of your long-form content may be to:
- Provide the raw material for lots of short-form content.
- Deepen your relationship with your ideal listeners/readers/viewers.
I recently spoke with Stewart Hillhouse about how content production (recording a podcast, writing an ebook) can feed content distribution (repurposing snippets into micro-content).