Sunk (Content) Cost Fallacy

What’s the worst reason to keep investing in a content marketing strategy?

Because “we’ve already put so much time/money/effort into it.”

You’ve succumbed to the sunk cost fallacy…

Making content marketing decisions based on fear, ego, and a scarcity mindset.

Throwing good money and time after bad won’t bring all those dollars or hours back. All you’ll do is lose more.

It’s okay to admit that something didn’t work. What’s not okay is to keep doing the same thing.

So, what do you do when an idea has reached a dead end?

  • You learn from it.
  • You pivot.
  • You try something new—armed with the lessons of that experience.

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