By eliminating the content marketing projects that aren’t working, you create space to discover what WILL work.
But where do you draw the line between “stick with it, success will come” and “it’s not working”? When you start out on LinkedIn (for example), it’s “not working”, but we have to stick with it, right? (Thanks to Michal Bohanes for the great question.)
True! You can’t just give up when something doesn’t take off right away. You need to give your content strategies time to take root.
But what’s the “right” amount of time and energy to invest in any one strategy?
Continue reading “Thinking in Little Bets”
What’s the opportunity cost of your content strategy?
Most companies have a limited amount of time, energy, and money to pour into their content marketing. They’re simply doing the best they can with what they’ve got to work with.
The key to getting the most out of your limited resources is to keep an eye on your opportunity costs.
Continue reading “The Opportunity Cost of Your Content Strategy”
Is your content marketing spreading you too thin? Feel like you’re working way too hard for too little impact on revenue?
Before you try boosting your content marketing results by adding yet another layer of complexity to it, what if you took a few minutes to simply re-evaluate your strategy?
Continue reading “Quick Content Strategy Audit”
Content marketing is like a puzzle. And the harder that puzzle becomes, the better we need to get at leaning into the unknown.
Continue reading “The Content Marketing Puzzle”
Imagine that you accidentally deleted all of your content. Every blog and LinkedIn post. Every webinar. Every ebook.
If you had to rebuild from the ground up, would you do it the exact same way?
Continue reading “Start from Zero”
Keeping up with the content marketing machine can feel overwhelming.
That constant need for new ideas, blog posts, ebooks, webinars, and LinkedIn posts. For higher search rankings, downloads, shares, and likes.
But what if you don’t have the team or budget to produce and promote all that amazing content?
Continue reading “Are You Trying to Create Too Much Content?”
The value of your content isn’t about the amount of time you spent creating it.
It’s about your ability to understand what actually matters to your audience, and making it easy for them to learn something new and useful.
Continue reading “How to Make Your Content More Valuable”
Content marketing isn’t just “top of the funnel.”
You can use it to improve your customers’ experience at every step of their journey.
Continue reading “Going Beyond “Top of Funnel””
Value is such a subjective term.
How do we define “value” as it relates to content marketing? It’s just so…vague, right?
Continue reading “What Does “Valuable Content” Even Mean?”
Creating great content requires, well…creativity!
It also requires an analytical mindset.
But focusing too much on the analytical side can actually make us less creative.
Continue reading “Analytical vs Creative Content Marketing”