Who’s Your Slowest Hiker?

Which part of your content strategy is slowing you down the most?

In Essentialism: The Disciplined Pursuit of Less, Greg McKeown talks about the “slowest hiker.” Improving the efficiency of a system by fixing the weakest link in the chain—the bottleneck that’s slowing everything else down.

“By systematically identifying and removing this constraint, you’ll be able to significantly reduce the friction keeping you from executing what is essential.”

This concept applies nicely to content marketing, doesn’t it?

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