What’s the opportunity cost of your content strategy?
Most companies have a limited amount of time, energy, and money to pour into their content marketing. They’re simply doing the best they can with what they’ve got to work with.
The key to getting the most out of your limited resources is to keep an eye on your opportunity costs.
Constantly be asking yourself:
“For every hour/dollar we spend on X (blogging, ebooks, LinkedIn, webinars, etc.), where aren’t we able to invest that same hour/dollar?”