The Content Channel Bandwagon

Bad news! You’ve missed out on the podcasting bandwagon.

There was a window of opportunity for creating a company podcast that could actually attract a loyal audience. But if you haven’t done it yet, then it’s too late.

It’s a shame too. Think about all those great insights you could have shared. All that useful content you could have produced. All those guest relationships you could have built.

I guess you’ll just have to wait until the next big thing, and then make sure you jump on it early! Before everyone else does.

Maybe it’s not too late to carve out some space on Clubhouse. Although it probably is. Yeah, forget about Clubhouse too. That ship has sailed. Way too saturated at this point.

Or maybe…

Maybe you start that podcast anyway. And you put your own special spin on it. You make it your own. You build it from the ground up to serve a very specific audience.

You experiment. You learn. You iterate.

You make the most of the opportunities to create great content that matters to the right people, rather than list all the reasons why it can’t possibly work.

What’s the alternative? To wait around for the next big thing?

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