Producing great content requires taking creative risks.
And taking creative risks is usually uncomfortable. It means facing uncertainty.
“Leaving a question unresolved, just leaving it open, makes some people anxious. And if they can’t tolerate that mild discomfort, they go ahead and rush the decision.” John Cleese
In content marketing, “rushing to a decision” often means sticking with the status quo—the opposite of taking creative risks.
Want to create better content?
Get comfortable with being uncomfortable.
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