Are There Too Many Messages in Your Messaging?

Another common bottleneck to creating effective messaging is trying to cram in too much information. Accommodating too many stakeholders with too many opposing perspectives and opinions—with nobody acting as the final decision-maker based on a central guiding strategy.

When there’s no up-front agreement about what to focus on, you end up trying to include everything. All the value props. All the data. All the narratives.

And because they’re all competing for position within the messaging itself, it becomes nearly impossible to be able to take that very broad set of messaging directives and create targeted, effective content and campaigns.