Keeping up with the content marketing machine can feel overwhelming.
That constant need for new ideas, blog posts, ebooks, webinars, and LinkedIn posts. For higher search rankings, downloads, shares, and likes.
But what if you don’t have the team or budget to produce and promote all that amazing content?
Without a clear understanding of your specific content marketing goals, available resources, and strategy options, you can end up:
- Trying to do too much with too little.
- Stuck with too many content projects, and not enough time to handle them all.
- Being pulled in too many directions at once, with little impact on revenue from all your hard work.
What if the right content marketing strategy isn’t a question of what to do? What if it’s a question of when to do it, why to do it, and how to do it in a way that has the most impact?
What if it’s about identifying your best content marketing strategy options—based on your goals and available time, budget, and creative resources—so you can focus on the right steps at the right time?
What would that strategy look like for you? What would you focus on? What would you stop focusing on?