Today I connected with McLean Robbins, VP of Enterprise Marketing at MBO Partners.
We talked about:
- The challenges of telling a compelling brand story when you have a complex product and multiple customer types.
- The evolution of their brand, business model, and marketing strategy.
- The importance of humanizing your marketing story, and the kind of content she’s found to be most successful with MBO clients.
And a lot more…
Connect with McLean at mbopartners.com or mrobbins (at) mbopartners.com.
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