What’s the best way for marketers to become true partners with their sales teams?
Nick Bennett and I talk about why he believes marketers need to walk in sales’ shoes.
“I don’t want to be the marketing person that’s jamming stuff down the salespeople’s throats.”
He wants to be looked at as someone that’s the go-to marketing contact for the sales team.
“If you’re building those relationships, then you’re 100% going to succeed.”