Ep 17 — Following Best Practices vs Creating Your Own Playbook

Today I connected with Nick Bennett, director of Field Marketing at Logz.io.

We talked about:

  • How field marketing has evolved, and how it helps drive sales pipeline and revenue.
  • Why he sees his role as being the CMO of his territory and a strategic advisor to the sales team.
  • How building relationships, speaking the same language, and focusing on common targets helps him collaborate with the sales team—and why it’s so important.
  • Why you should create your own playbook instead of relying on best practices.
  • The importance of asking good questions instead of always thinking you know all the answers.

And a lot more…

Connect with Nick on LinkedIn at https://www.linkedin.com/in/nickbennett1/

Join us at the RevGenius community: https://revgenius.typeform.com/to/tIYoaGw7

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

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