What specific problems do field marketers solve?
Nick Bennett and I talk about how the role as evolved over the last few years—moving from planning events to focusing on partnering with sales to drive revenue.
How?
By combining integrated campaigns, ABM, and events to fill the pipeline. And seeing the sales team as his customer, and focusing on helping them be as successful as possible.
“You definitely see field marketing more and more on the tech side of things. Smaller companies, larger companies. As you scale and as the sales team scales, you need more field marketing to partner with each other to drive the pipeline.”
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