“More words” don’t add value.

Relevance and clarity do.

If you’re leaning on ChatGPT to figure out your B2B company’s website messaging or “create” thought leadership from scratch, you’re missing out on the opportunity to provide clients with something they can’t easily find elsewhere…

Your company’s unique expertise, capabilities, experience, values, and perspective.

Marketing messaging, content marketing, and thought leadership has never been about winning the speed x volume game.

They’re about earning trust. They’re about relevance. They’re about demonstrating to your ideal prospects that you understand their goals and challenges better than anyone else.

Figuring out the right LLM prompt can certainly help you discover these types of insights about your ideal prospects. But no LLM has your unique mix of expertise, capabilities, experience, values, and perspective.

And that’s what your future clients and customers will really want from you.