On today’s episode of the Attract Your Ideal Clients* podcast, we’ll be continuing our exploration of ways to use highly targeted pay-per-click advertising to reach your ideal prospects and generate fresh leads into your sales pipeline, with today’s conversation focusing on using Google Ads.

• Reach prospects who are actively looking for the services and solutions you offer.
• Create highly relevant ads by focusing on the specific problems your ideal prospects are searching for.
• Start small and use the right bidding strategies to stay competitive without overpaying.
• Refine your ad copy, keywords, and landing pages over time using A/B testing and ongoing optimizations.
• Get up to speed on recent changes in how Google serves ads.

Joining me once again is Carissa Richardson (https://www.linkedin.com/in/carissarichardson), Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio.

Listen here: https://spotifyanchor-web.app.link/e/1K3KQLEpANb

*Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.