The Red Thread Messaging Podcast: John Rougeux

In today’s episode, John Rougeux shares his perspective on how to design a successful B2B positioning and messaging strategy.

John and the team at Category Design Advisors help founders and CEOs accelerate revenue, improve fundraising outcomes, and increase valuations through the business strategy of category design. Their focus is on companies that are solving new problems, or have radically different approaches to solving old ones.

Listen to the podcast here.

To learn more about category design, schedule a free Category Design Office Hours call at

Join the waitlist for their free category design community at, which launches in June 2023.

You can also connect with John on LinkedIn at

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