In today’s episode, Kathleen Booth shares her perspective on how to design a successful B2B positioning and messaging strategy.
Kathleen was named by TopRank as one of the 50 Top B2B Marketing Influencers in 2021, and for the last several years has worked as a head of marketing for high growth B2B tech companies looking to transition from start up to scale up.
She currently serves the Marketing & Member Experience team at Pavilion as part of their mission to help go-to-market leaders and their teams achieve and unlock their full professional potential.
Kathleen is also a board-level advisor to several tech startups, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.
Listen to the podcast here.
Connect with Kathleen at linkedin.com/in/kathleenslatterybooth.
To learn more about Pavilion, visit joinpavilion.com.