A messaging strategy isn’t just a description of what your messaging will say, like “We’ll highlight our amazing tech.” Or “We’ll focus on reaching SMB founders.”
It’s how you identify, prioritize, and overcome the alignment bottlenecks that prevent you from creating effective messaging to begin with.
Bottlenecks like:
- Unresolved conflicting perspectives about what to focus on.
- Too many value props and selling points competing for position.
- No central point of truth for collecting and evaluating ideas.
You focus on the biggest bottleneck first, and then the next, and the next, until you have a clear path to a coherent messaging framework. Only then do you actually focus on creating your messaging.
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