One common obstacle to creating strong messaging is conflicting perspectives about which value props, selling points, and benefits to focus on. So how do you get everyone on the same page?
By taking the time to explore the problem, and reframe it in a way that leads to better, easier solutions.
Ask yourself:
- What’s the story I’m telling myself about this problem?
- Based on these answers, what are some other ways we can frame this problem?
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