Better Answers or Better Questions?

When facing a messaging strategy problem, do you tend to start by looking for better answers, or by asking better questions?

It’s easy to get locked into assumptions about your messaging strategy. Assumptions like:

“Our messaging isn’t breaking through the noise. We need to crank up our ad spend and social posting frequency.”

Because the problem is framed as “amplification,” all of your ideas will focus on that one narrow frame. But what if you asked more questions up front?

Questions like:

  • “Is it possible that our core messaging is too broad to even resonate with our ideal prospects?”
  • “Is the entire team internally aligned on the definition of ‘good messaging,’ or have we been making too many compromises and watering down our approach?”
  • “Are our core value props even still relevant?”

How many other (better) solutions might you see?

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