Satisficing

The typical brainstorming approach to problem solving is usually a waste of time.

In a world of back-to-back Zoom calls, multitasking, and 30-second attention spans, the goal of these sessions is usually to just figure out a “good enough” idea as quickly as possible.

To “satisfice” — to accept an available option as satisfactory.

So rather than commit the time needed to think more deeply about the problem and discover a great solution, we settle for good enough, and then waste weeks (or even months) on half-baked ideas.

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