Once you have a better understanding of how others see the problem, reframe the problem based on how they think things should be—not just how you think things should be.
Original Frame
Marketing, Sales, and the CEO aren’t aligning on a single brand vision, so the company’s messaging feels unfocused.
New Frame
Everyone in the company has their own unique relationship with our brand, but some have a hard time articulating it.
Then present the problem in a way that lets them share ideas and contribute to the solution. The more you approach complex, systemic problems in a collaborative way, the easier it will be to find a solution that everyone can get behind.
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