Exploring the Problem

A typical corporate brainstorming session: “Let’s come up with some solutions to ‘Problem X.’”

  • 5 minutes talking about the problem.
  • 55 minutes tossing around ideas for solutions.

No time to explore the problem. No time to ask probing questions. No time to discuss if it’s even the right problem to solve.

Just one narrow frame of the problem, with a narrow range of potential solutions.

What might happen if you flipped that formula?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s