A typical corporate brainstorming session: “Let’s come up with some solutions to ‘Problem X.’”
- 5 minutes talking about the problem.
- 55 minutes tossing around ideas for solutions.
No time to explore the problem. No time to ask probing questions. No time to discuss if it’s even the right problem to solve.
Just one narrow frame of the problem, with a narrow range of potential solutions.
What might happen if you flipped that formula?
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