Customers won’t always automatically “get” your innovative approach or product. You need to create context first. A way for people to clearly see how your new solution solves their old problem.
On the latest episode of Building Your Unique Training Brand, Bianca Nieves shares how the team at Arist brings their text message training platform to market.
- They create tons of content that educates customers about bringing actionable change, return to work, remote work, and engaging a distributed work force.
- They host webinars and live conferences that focus on providing lots of value vs just trying to sell the product.
- They make it easy for potential customers to try the platform and experience it for themselves.