The clearer you get about your target audience and market, the easier it will be for your sales team to focus on the right opportunities.
Seems pretty straightforward, right?
So many training companies get caught up with chasing any and every potential opportunity. They spread themselves too thin trying to be everything to everybody, instead of being the perfect fit for just the right types of clients.
Axonify is a great example of why focusing on a specific niche can lead to better results and stronger long-term client relationships.
Listen to the full episode with Sherri Griffin, sales director at Axonify.