My guest on today’s episode of Make Better Content Marketing Decisions is Ashley Faus, content strategy lead, software teams at Atlassian.
You’ll learn:
- Why the traditional buyer’s journey funnel may not be the best way to map your content.
- How to focus on giving your audience more of what they want, not what you think they should want.
- Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.
marcusschaller.com 