Mapping the Real Buyer’s Journey

My guest on today’s episode of Make Better Content Marketing Decisions is Ashley Faus, content strategy lead, software teams at Atlassian.

You’ll learn:

  • Why the traditional buyer’s journey funnel may not be the best way to map your content.
  • How to focus on giving your audience more of what they want, not what you think they should want.
  • Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.

Click here to listen…

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