If you’re leading a small marketing team (or you ARE the marketing team), keeping up with a bunch of complicated content plays is nearly impossible.
The daily LinkedIn posts…
The weekly blog…
The monthly ebook…
The webinars, the podcasts, the videos, the events, the micro-content…
They can all take a lot of time to create and distribute.
When you try to do them all at once, you just end up being pulled in too many directions, with little to show for all your hard work.
So what’s the alternative? Focus on one manageable goal at a time.
Over the next few weeks, we’ll explore some specific content plays to help you make the most of your limited resources, get unstuck, and know exactly which steps to focus on next.
In the meantime, take a moment to think about all of the different content marketing projects you have to balance every day.
What’s working? What’s not working?
To be continued…
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