Sometimes you need to step back — way, way back — and look at your content from a completely different perspective.
The best content marketers are able to take a fresh look at their content and find different ways of seeing it. Of approaching it. Of presenting it.
To look at their content with a “newbie” brain.
Of saying the same thing, but in new and interesting ways.
Your job is not just to create content. It’s to figure out ways of making that content useful.
To do better long-form, and turn that into more short-form.
Listen to the full podcast episode with Stewart Hillhouse.