Is your gated ebook, podcast episode, or hour-long webinar really the best way to capture your audience’s attention?

Instead, the best purpose of your long-form content may be to:

1. Provide the raw material for lots of short-form content.
2. Deepen your relationship with your ideal listeners/readers/viewers.

I recently spoke with Stewart Hillhouse about how content production (recording a podcast, writing an ebook) can feed content distribution (repurposing snippets into micro-content).

Listen to the full podcast episode.