Volume isn’t the biggest driver of content marketing success.

It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.

I recently spoke with Stewart Hillhouse about the quantity vs quality debate.

According to Stewart, there is something to be said for consistency. But quality really does make the difference in a lot of cases.

However…

Early on, you want to be experimenting. You want to start with quantity so you can learn what counts as quality.

Listen to the full podcast episode.