Creating great content requires, well…creativity!
It also requires an analytical mindset.
But focusing too much on the analytical side can actually make us less creative.
It’s not a question of analytical thinking vs creative thinking. Becoming more creative isn’t about getting rid of that analytical mindset.
It’s about joining the analytical mind with the heart.
“Unless we join those two things together, we are always wondering why we can’t get where we need to go. We’re always operating on a half tank of gas.” Nir Bashan
And that wealth of creative potential is available to all of us. We just need to calibrate our mindset to accept new and different ideas, in addition to paying close attention to the results.