It’s easy to get so bogged down in the details of content marketing that we forget the point of it all. The primary objectives. What exactly it is that we’re trying to achieve.
Staying clear about your content marketing’s purpose can make all the difference to its impact on revenue.
Joining me on my very first episode of the Make Better Content Marketing Decisions podcast are Mark Evans, fractional CMO and host of the Marketing Spark podcast; Nicole Bump, founder of Bump Inbound; and Emily Amos, founder of Uplift Content.
We explored how to make better decisions by focusing on the right objectives.