Ep 35 — Automation vs Personalization

Today I reconnected with Nick Bennett, director of Field Marketing at Logz.io, and Mark Evans, B2B & SaaS fractional CMO.

We talked about the tradeoffs between marketing automation and more personalized one-to-one engagement, from both a personal branding and company branding point of view.

Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev.

Connect with Nick at https://www.linkedin.com/in/nickbennett1.

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

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