Revenue and Urgency

Marketers, repeat after me…


And not, “Next year, hope hope.”

Devin Reed shares why thinking like a salesperson is such an important skill, how it relates to thinking as a marketer, and why you should focus on two things—revenue and urgency.

As a salesperson, you’re specifically focused on revenue, and you have an allotted amount of time in which you have to sign that revenue.

One of the things that I’ve embodied is a sense of urgency. Things need to be done as quickly as possible. Time kills all deals.

And so I took those two things over with me to Marketing. I’m on the Demand Gen team—we call ourselves the Revvv Marketing team—because we’re very revenue focused.

Having come from a revenue background, I wanted to see, “Hey, can I take the skills I have, build some new skills, and figure out a way to really drive revenue from the Marketing department?”

Then the other part is doing as much as I can, as quickly as I can, at the highest quality—which is where that urgency comes in.

So, is revenue and urgency a priority for your marketing team? Why or why not?

Listen to the full podcast interview.

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