Today I connected with Tyler Burch, director of digital marketing at BoardActive.
We talked about:
- BoardActive’s iterative approach to finding the right product-market fit.
- How they were able to discover underserved markets, and use content to engage with initial users.
- Why MQLs are a trap, and what they focus on instead.
And a lot more…
Connect with Tyler at https://www.linkedin.com/in/tyler-burch.
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