Today I connected with Tyler Burch, director of digital marketing at BoardActive.

We talked about:

• BoardActive’s iterative approach to finding the right product-market fit.
• How they were able to discover underserved markets, and use content to engage with initial users.
• Why MQLs are a trap, and what they focus on instead.

And a lot more…

Connect with Tyler at https://www.linkedin.com/in/tyler-burch.

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