Why do people go to conferences?
Is it just for the speakers or the content? Or is it also for the community and serendipity—meeting new people and building relationships? There’s this self-selected group of people who are going to be in the same place, and you have a chance to interact with them.
Liston Witherill and I talked about what he’s learned from his current ClientCon event, and how the importance of building in a community is at the top of that list.
He shares why building a layer of community for your dedicated, engaged attendees can have a real impact on the success of an event.