Some marketing and sales teams just need a little nudge to get them to experiment with one-on-one video.
Haylee Taylor and I talked about how receiving a personalized video as a prospect can often lead to trying the approach out for themselves.
“There’s this approach that people seem to think is so terrifying. But it really is that no one else is doing it, and that’s what makes it unique.”
So bottom line, just get into it. Put in the reps and sets!
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