An effective content strategy always starts with understanding the needs of your customers—even when those needs change overnight.
Nora Hartman and I talk about why working closely with her sales team was so critical to recalibrating Field Nation’s marketing focus.
When COVID hit, sticking with the type of sales content that might have worked just weeks before would have missed the mark.
Many of Field Nation’s customers are in essential services. Work needed to continue.
“Networks can’t go down in hospitals right now. Point of sale systems can’t go down in groceries stores. Work literally cannot stop happening, and people still have to go out into the field.”
Nora’s team had to figure out how they could best serve their customers in this new reality—by helping them continue to operate as safely as possible.
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