Ep 15 — Solving Problems with Data Storytelling

Today I connected with Katherine Martin, marketing manager at Narrative Science.

We talked about:

  • How data combined with human context and creativity can help us solve hard marketing problems.
  • How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019.
  • How she and her team used content to overcome the challenges in marketing and selling a relatively unknown technology.

And a lot more…

Find Katherine on LinkedIn at https://www.linkedin.com/in/katherinemartin2017/

Check out the Lexio Data Stories Gallery at https://narrativescience.com/lexio/gallery

Register to attend Reach 2020 at https://reach.g2.com/

Read Katherine’s in-depth article about how they drove 3,562 people to their virtual event.

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

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