We talked about:
- How data combined with human context and creativity can help us solve hard marketing problems.
- How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019.
- How she and her team used content to overcome the challenges in marketing and selling a relatively unknown technology.
And a lot more…
Find Katherine on LinkedIn at https://www.linkedin.com/in/katherinemartin2017/
Check out the Lexio Data Stories Gallery at https://narrativescience.com/lexio/gallery
Register to attend Reach 2020 at https://reach.g2.com/
Read Katherine’s in-depth article about how they drove 3,562 people to their virtual event.
To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.