What do you do when market demand suddenly grinds to a halt?
Many of us experienced that exact thing earlier this year.
It’s hard enough to solve day-to-day marketing challenges under normal conditions. But what about when it seems like the whole world turns upside down overnight?
Nora Hartman and I talk about how her team adjusted to the sudden shift in market demand due to COVID.
They had to make difficult decisions in real time, and quickly figure out how to weather the storm. Where to scale back, where to maintain their investment, and how they wanted to move forward.
“It became pretty apparent pretty quickly that anything related to lead acquisition was going to slow down.”
Their solution? To double down on content and focus on providing value to their current customers.